Visual Confirmation Bias


Nice term, Paul. Very impressive. Very scientific.

And original. Well, at least I’ve never seen it before so I’m going to claim it as my own.

Visual Confirmation Bias (VCB) is a variation on confirmation bias that postulates that your brain causes audio gear, particularly speakers, to sound the way they look.

I came up with this idea a week ago when I got my new (used) KEF LS50s. (Note: I’m sure that dozens of people have been talking about VCB for a hundred years. I’m not particularly interested in who preceded me but raising points like that is one of the reasons that this forum exists.)


I had read lots about the speaker and I was expecting accuracy and soundstage precision. Their rich, full sound surprised me. These were not adjectives that were usually attached to these speakers.

I’ve been obsessed with these speakers for the past week, reading about them constantly. I find myself most in agreement with The Absolute Sound, which described the speakers—just after they were released—as possessing a “prevailing sweetness, a harmonic saturation that lends it a dark, velvety overall character, and a bloom that is so pleasing that I began affectionately dubbing it the butterscotch sundae of small monitors.”


But in the years that followed, listener after listener reported a “hard” “bright” sound. And when I look at the speaker, those words make complete sense. A tiny metallic driver in a small box? They look tinny and bright so no wonder some people hear that.

My own strongest experience with VCB: Many years ago, on the pretense of looking for a CD player, I walked into Sound By Singer at its old 16th St. location. After just enough feigned interest, I asked the salesman to listen to something “really pornographic.”

Surprisingly, he was happy to take me into one of the listening rooms. The only specific piece of equipment I remember was a pair of Wilson Speakers. I don’t know which model but they were white and just over six feet tall. Each the size of a restaurant-grade refrigerator. They were somewhere in the neighborhood of $250,000.

Then I settled into the listening chair as the salesman started turning stuff on. Preamp, monoblock, monoblock, God knows what else. I just remember him throwing switch after switch. I have to believe all that gear equaled the price of the speakers.

If ever a system should have disappeared, it was this one. If ever the music should have been revealed to me, it was now. But even with my eyes closed, all I could see—and all I could hear—were these huge speakers looming over me. They could not have been more present in my listening experience.

Visual confirmation bias kept me from enjoying the finest pair of speakers that I’ll probably ever hear. The phenomenon is not to be underestimated.
paul6001
So if I make my KEF LS50s look like the Genesis Prime, they are going to fool me into thinking I'm listening to the Genesis loudspeakers? I don't think so. 
One thing I have learned, so many people here talking about how they hear through their eyes, explains a lot. Reminds me of something I heard myself once upon a time. It goes like this:  

"Some learn through the eyes by seeing. Others learn through the ears by hearing. I learn through the mouth by talking."   

If the shoe fits....
Funny when a meager inexpensive looked down upon lowly speaker like the wharfedale diamond 225 can do pretty much 80 to 90 percent right. Amazingly so at a paltry $449 list. If I somehow ran into trouble and had to ditch my much more expensive speakers (imo) and be left to live with my diamond 225’s, I’d still be a happy camper.
If you're hearing through your eyes, it's Way Too F'n Loud.  You'll be a candidate for what I've got in both ears daily....

...the upside is, I can turn them down and still enjoy a bass massage....