What makes speaker's sound big?

Hello . Horn loaded speakers. Very sensitive doesn't take a lot of wattage to get them singing.  I don't work for jbl but they have quite a few speakers with compression drivers and decent woofers that not only fill your room up but will have strong deep BASS. or you can do some research and build your own set of speskers

I have big speakers. Imho, no substitute. You need to move a lot of air. 

I asked the DIY audio community here in UK about room filing, all absorbing sound and the consensus was basically “big boxes, and the biggest box is your room so use it”.  Hence the 6 foot high backloaded horns that now grace the end of my living room.  In my son’s smaller space his 9x2 line arrays plus subs sound great - and sound great if you are sat on the futon, or bopping about. 

This is a not so well defined criteria. Some call the soundstage size an expression of BIG sound and some consider bass extension the criteria for BIG sound.
 A truly big soundstage comes from speakers with very low distortion artifacts and minimal diffraction effects. Diffraction and distortion effects are non consonant and detract from the soundstage scale. Low distortion bass extension is well understood.

Hello Martin, I just read your post and haven’t gone through the responses. Excuse me if I may repeat something already mentioned. I’ve been in this hobby for 25-30yrs. So one of the things I offer is experience. The design of the speaker is what makes it sound big. Components and cables can significantly affect the size of the sound but the largest factor is the speaker. For the most part, larger drivers do produce larger sound but there are exceptions to this rule. At times, a well designed small driver in a well designed speaker can sound very big along with a larger driver in a poor designed speaker can sound small.  My advice, if you really, really like your speakers, try higher level cabling to hear if the speakers open up. If not, try upgrading your components to items that are much more “open” sounding. If these basic attempts don’t work, then I don’t think the speakers you have are really meant to be open, big sounding.