@millercarbon - we are in agreement on this issue! Better Records should have the best record cleaning process. It’s central to what they do. They charge much more than I’d pay for any record, but I can see them succeeding in the cost no object market.
Funny thing is, not only does my brother in law with the expensive RCM have his records shelved erratically from a perfect 90 degrees to 45 degrees, which gives me high anxiety, he doesn’t even use a brush to get rid of dust before playing a record. I think he only uses his RCM when he buys a used record. His system is probably 3-4 times as expensive as mine and he doesn’t even use a power conditioner! He put his stereo on a dedicated circuit. I tried to explain how the power company feeds noisy juice, but he thinks power conditioners limit the dynamics of amps.....
He’s had problems with hums and tubes, you name it, but he won’t put the PC in.
The worst part is that I started him down the rabbit hole when I recommended a $500 manual Music Hall table 20 years ago when I was amazed at the improvement over my old fully automatic Phase Linear 8000 and he started getting upgradeitis ever since. He took my advice then, but now gets victimized by stereo salesman after stereo salesman. Oh well....