Ready, set, comment! Speaker cables don’t make a difference?

That was 15 mins of my life that I won't get back

Here's my .02 cents

In this case Gene is actually, and to use his term, the snake oil salesman

And all his happy responders are the sheep he's leading right off the cliff

But he has one feeble arguement in this video that is actually right so we can't technically call BS here

Hear me out before ripping me a new one....

He measures the 3 cables and says the output in DB between them is so minute we can't possibly hear an audible difference

Which is true......but

What he's measuring, output DB, is a capability of the electronics not the cables and this is where we get to call BS on Gene and his sheep

So of course most any coat hanger can deliver the capabilities the electronics are designed to

In essence he's telling us spending money on cables will not playback any louder, no arguement

Again a design limitation of the electronics, not the cable

What he fails to compare, this is where his snake oil salesman shines

We don't invest in the cables with ANY expectation that our systems will play louder

What we get and expect is a broader dynamic range of the same material we've been playing for years, a more natural sound, vocals sound closer to the microphone, all of a sudden there's a casenet percussion that you've never heard, you can hear Jimmy Page drop the pick in The Rain Song on his Martin acoustic and finish the song finger picking, in a a capella you can now hear the vocalist inhale and take a breath etc etc

Adding a new cable weather it be speaker, IC or power doesn't play louder but it provides us much more musical information than we'll get using spooled cable or even Monster

One of the great pleasure for me when making a cable enhancement, vibration improvement, power improvement, it's allows me to hear the same tried and true music better and more complete to what the artist intended and was feeling.  It expands enjoyment past the music and rings me closer to the art

It's not the first time a heard the song but it's damn sure the first time I've heard it delivered with the additional enhancements and extensions

So each little tweak is almost an opportunity to enjoy the same material for the first time

Again guys just my .02 cents and that's another 20 mins of my life that I won't get back

Happy listening and as always enjoy the journey

Can’t see the point in resurrecting something that’s been rehashed to death 1001 times, unless it’s clickbaii.

I think you forgot a zero.

I'm still waiting for the piece of test equipment to be invented that can measure the way our ears hear sound and how our brain interprets it.

Until then, Audioholics and Amir can keep making videos without that piece of measuring equipment while insulting many people in the process.

Especially Amir the way he is so pompous and arrogant in the way that he insults guys like Danny Richie from GR Research. Sort of a I'm right, you're wrong, you're a charlatan.

As Hall and Oats put it:

I can't go for that

Rushfan - yes, this goes to the heart of the matter.
How an ear receives sound is measurable. Model it like a microphone. It reacts to air pressure variations pretty much like a mic does. A mechanical matter. The signal is precisely measurable and what hits an ear is the same for everyone. This is what measurement in audio is useful for - you can accurately and objectively measure what is hitting an ear.
After the signal hits the ear there is capture. Some ears are damaged goods and like a poor or dropped microphone some ears can’t respond to inputs as well as other do. This can be measured quite well through listening tests by audiologists. We all out to know our physical ear quality. 
 And then there is interpretation of what does manage to get through. The brain gets involved. This is the bit which can not be measured. Although a person can try and describe what they perceive they are hearing, they usually do so using wholly unmeasurable terms. And because the brain is involved, all kinds of biases - especially unconscious biases - selections (preferences), perceptions, subjective descriptions, pleasures, and illusions happen.
But it is indeed useful to distinguish the two components.

I am willing to bet he will happily sell you mid-range HDMI cables at the point of sale.