I have some direct experience to offer on this. Absolute Sound, Stereophile (and several other online magazines) have reviewed and recommended our our ATC products without one dollar of advertising- ever. While all of us want to make the link between reviews and revenue (I know I do with car magazines) they really are not as related as one might think. Magazines aren't some collection of people in an office somewhere, plotting how they move forward in big editorial meetings. They are a company that hires writers that likely work from home writing something they think people will want to read. They want to read it bad enough they will subscribe-that's really how it is. The people I know in the magazine business, pro side mostly, none of them are getting rich or making anything more than a living. My observation is the people left in it are sincere and love the business of audio.
We've had several products make Stereophile's list and Absolute Sounds' list. I'm always really proud of the gear ATC engineers and builds because I know it IS unique; I'm thrilled that someone besides me recognizes that. I know for a FACT no one ran an ad or series of ads to get that recommendation. Since there's no advertising in it for them, the suspected motive of rewarding advertisers is clearly not the reason its on the list. Someone actually liked it.
Brad
Lone Mountain Audio
ATC Importer
We've had several products make Stereophile's list and Absolute Sounds' list. I'm always really proud of the gear ATC engineers and builds because I know it IS unique; I'm thrilled that someone besides me recognizes that. I know for a FACT no one ran an ad or series of ads to get that recommendation. Since there's no advertising in it for them, the suspected motive of rewarding advertisers is clearly not the reason its on the list. Someone actually liked it.
Brad
Lone Mountain Audio
ATC Importer