Ready, set, comment! Speaker cables don’t make a difference?

The reference to ARC advising not to spend $ on cables is probably taken out of context. I'm sure they would recommend upgrading a component vs upgrading speaker cable (assuming one starts with cable from a reputable manufacturer). ARC uses Shunyata pcs and Transparent Reference XL speaker cables in their listening room. There are plenty of videos on line where one can see that and even an introduction at a show where Dave Gordon refers to how ARC designed its Ref 160Ms using Alexia2 speakers and Transparent XL cabling.
I  simply can't imagine that Warren Gehl does not hear a difference in speaker cables. I have had 4 different brands in the last fifteen years and found a significant difference between each of them. They are IMHO tied with the IC from source to pre as the most important cable in the system.

Thank you pesky for the China comment. 

gpgr dont assume that ARC only uses the cables they do because they sound the best. Industry relationships, formed over decades, have a significant impact.

audition:
No assumption made--except ARC clearly considers cabling important. No lamp cord there.

The ARC observation prompted me to share a True story:

I once knew a guy locally who was a big cable hater. He was a custom installer, home theater stuff, and mostly Sonos. He would always say cables are useless, every single time he got the chance, very loudly. He still does the same, in all Facebook groups he is part of, and in local gatherings, to get business ala Audioholics style.

One day I bought something from him, and went to his house to pick it up (he did not have a retail store). I noticed some very thick, awesome looking speaker cables he had his floor standing speakers connected with. So I asked him something like “what’s up with these?”. He said... Oh... a customer gave them to him for free, and he was only using them because they looked good. Then he went on to “explain” why speaker cables don’t matter, blah, blah, blah. 😂😂🙄🙄

I’d just thought I’d share.

While a tired subject and well past ODing on analysis paralysis, what's important here extends beyond the subject matter itself and more about the abundance of irresponsible misinformation

We've got various paper tigers and YouTube alleged industry experts, that are somewhere between an audiophile and journalist, spewing their spin and shaping opinions and purchases of the uninformed with their misinformation

It's difficult to tell how much is an intentional attempt to mislead the general public and how much is something they just don't know

In all cases, we just don't know, what we don't - myself included

When you don't know, I'm quick to offer up the get out of jail free card but when you're intentionally being misleading it's import for those of us that do know the difference to call BS

In Gene's case, my guess is he knows the difference and is thus intentionally misleading the uninformed with irresponsible misinformation

And this where I want to call BS on Gene's, self proclaimed 'once and for all debunking the myth with armed to the teeth measurements'

What a crock of poo

I will provide my .02 cents in a follow up post, but I'm certain it will only be review for all of you that know the difference and thus will not waste anymore of your valuable time further extending this post