Reviewers just have to tell it as it is. If they get excited about many products that is a good thing. Most will probably not bother to publish a bad review unless they feel that will benefit someone. Good ones stick to the facts and try to keep personal biases out of it. If it comes across as balanced and fair citing particular unique qualities, features, strengths and weaknesses that is good. Beware of shilling though. That is when everything is wonderful all the time. Red flag there.