Why do you Pick a Certain Speaker producer?

I pick speakers based on how they sound. Looks size and brand mean nothing to me. ie Early on I used to think B&W were the best based on their reputation only to find after hearing other manufacturers there are other speakers I prefer. I'm not knocking B&W - they are just not my preference in sound.

I chose my speaker manufacture based purely on sound reproduction. There are much more popular manufacturers out there.... but I liked what I heard when I tried these in my system.

I have to fall in love with the sound of a particular speaker,AND make sure it is compatible with size of my room.