Why do you Pick a Certain Speaker producer?

I pick speakers based on how they sound. Looks size and brand mean nothing to me. ie Early on I used to think B&W were the best based on their reputation only to find after hearing other manufacturers there are other speakers I prefer. I'm not knocking B&W - they are just not my preference in sound.

I chose my speaker manufacture based purely on sound reproduction. There are much more popular manufacturers out there.... but I liked what I heard when I tried these in my system.

I have to fall in love with the sound of a particular speaker,AND make sure it is compatible with size of my room.

Because you like the sound.DUDE!!

I have to love the sound of the speaker first. That means it sounds great to me in my room. Of course, I have to be able to afford it. It has to look good, because I don't have a dedicated listening room. Finally, I have to be fairly sure it will get serviced if something should go wrong.

I guess resale value is of some importance, especially if it is fairly expensive to begin with. That means it must sound good and have a good reputation. It helps if the company is still in business and has good service.

If the speaker sounds great, but the company is out of business or it is a one-person operation, that is fine as long as you plan to keep the speaker for a long time or don't care about resale value.