Why do you Pick a Certain Speaker producer?

I listen to opinions on audiogon and the buy...

I like the sound of Green Mountain Audio speakers because of the coherence and natural sound. More like real music in your room instead of a stereo. First order xovers tend to sound like that.

Shakey

The sound, the sound, the sound, first and last. Is there what sounds like real music coming from the speakers and not just music coming out of a box. Then build quality and fit and finish. Will it's size work in my room and will it work within my budget.

They have to sound great with all genres and have to be servicable now and 10 years later. It helps to have decent resale value too.

I have been a Mirage fan for many years because I like their tonal balance and transparency, but especially I like their omnidirectional dispersion patterns that create a realistic, stable soundstage and the more realistic timbres that come from energizing a room in a way similar to live voices and music. Now that Klipsch has dumped their high end lines and continues only their "lifestyle" products, I'm not sure what I'll be getting 10 years down the road.

Although they're not omnis, I like Sonus Faber a lot. I like their combination of linearity, resolution, and musical tonal balance. I also like Magnepans for similar reasons, though they usually need a good pair of subs to complete them.