Magico compared to Tannoy


Trying to leave aside partisanship, how would you describe the approach to sound reproduction and sound character (not quality, though it may be hard to avoid)? I understand they are polar opposites but I’m curious how you’d describe.   
TIA
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Tannoys do not look like something you place a corpse into. They are beautiful and also sound beautiful and are made by one of the oldest speaker companies. They also pioneered the dual concentric driver. That’s my 2 cents.
Or at least my new Automatic Minis do.  Curious about the upper end Prestige line.