The Placebo Effect


One of the things that should be taken into account in the evaluation of audio equipment, tweaks, etc is the Placebo Effect.

In the medical world, Placebos (open label or concealed) appear to mostly work on subjective symptoms, such as pain. They don’t work on an objective symptom — something a doctor could see or diagnose, such as a fracture on a bone. Placebos don’t shrink tumors, they don’t change your diabetes, and they’re not going to actually lower your blood pressure for more than 15 minutes, Basically, placebos appear to work on things that pass through the brain’s perceptual systems — where they can prompt the release of opioids and other endorphins (chemicals that reduce pain) in the brain. Bottom line, placebos can result in perceived improvement even where no actual improvement exists.

The same applies to our hobby. Probably too often, we sense improvement in SQ because of the Placebo Effect. Our money spent, hardware bias's, effective marketing, or being influenced by the experience of others (regardless if true), often have us believe that we have obtained improvements that don't really exist. This is not necessarily a bad thing because a perceived improvement, whether real or imagined is still an improvement to the listener. This may explain part of why certain "improvements" can't be measured. 

J.Chip
128x128jchiappinelli
The film on Gore Vidal (The United States Of Amnesia) is fantastic! I was a watcher of Firing Line, the PBS show hosted by William F. Buckley. Bill and Gore---a regular guest---really got into it, usually on an intellectual level, sometimes more personal. Both brilliant and very educated, but polar opposites in political philosophy. 
The film on Gore Vidal (The United States Of Amnesia) is fantastic! I was a watcher of Firing Line, the PBS show hosted by William F. Buckley. Bill and Gore---a regular guest---really got into it, usually on an intellectual level, sometimes more personal. Both brilliant and very educated, but polar opposites in political philosophy.
Thanks from my soul i just begin to watch it....

I read 2 novels of Vidal....Great mind....I never catch anything he say being stupid, or even completely wrong... i invite you to listen to his discussion without compromise with "the repulsive dark Vador brain" of Roy Cohn, the "grey matter" behind Trump void and behind McCarthism communist paranoia .... It is on youtube and you will understand Trump methods  completely...

He has a heart behind his mind....And he was too singular to be a sheep in any crowds....Peace to him and he loved his country enough to criticize it....
If placebo effect exist in audio, then it works both ways.  If you strongly believe that cables have no effect on sound then you won't hear the difference in double blind testing - negative placebo effect.
I know that when I first compared more cables, I did not want to like them because I didn't want to buy them...no one buys stuff they can't return or resell for cost...maybe need to watch out for reverse placebo effect...