Upscale Audio and Primaluna

Prima Luna, Upscale Audio and Kevin Deal are all terrific partners. The gear is wonderful and a terrific value. I dont presently own any but I could live happily ever after with a system from Upscale and Kevin. Over the past 20 years I have pirchased alot of tubes, accessories and gear from Kevin. He has always been honest and square and made things right whenever it was required. Jared is as well.

Buy from him or dont but he is a straight shooter. Ive heard through the years that he might be short if someone is looking for a conversation or a debate rather than advice or gear. YMMV

there was an extensive, sometimes flame filled thread on primaluna not long ago... went on for many many pages

lots has been hashed out there

Hello,
The way I see it half day he is good and the other half say he is bad. Kevin, you are a genius for getting people to talk about you and your company for so long. There is no such thing as bad publicity because it ends up being free advertising!
he is like the Madonna of the audio world. Maybe Prima Luna Madonna. He’s a smart guy. 

I bought a used EVO 100, not from Upscale, and had a couple of very minor concerns and questions.  Kevin could not have been kinder or more helpful, despite zero potential for making a dime from me, at least in that moment.  I'd have no concerns about doing business with them.  Just my $.02/YMMV.

A couple of people have pointed out that the Prima Luna amps are made by Cayin/Spark but did not mention that Cayin/Spark is owned by the Chinese government as part of the large CATIC group. Quite simply, every dollar of profit from your purchase  of a Cayin amp goes directly to a government that runs vast re-education camps, oppresses dissent in Tibet and Hong Kong and promotes the use of slave and forced labor in the country's workforce.  Personally, this is more off putting than Mr. Deal's communication skills.