Chungjh, that is obviously true of cars although I have put a reservation down on a cybertruck arguably the ugliest vehicle ever conceived. I also use a 911 as a daily driver a form follows function car if ever there was one.
As far as a turntable is concerned performance trumps everything including looks. If you are buying a turntable for looks perhaps you are not an audiophile?
@chakster, You expect me to remember models from 30-40 years ago?
Lets put it this way, they were so bad that it scared me out of direct drives forever. The designers that I have the most confidence in also shied away from direct drive like Mark Dohmann, David Fletcher and AJ Conti. There is no direct drive table that meets my requirements particularly when it comes to isolation. Technics turntables are like Toyota cars, very reliable reasonably well made pedestrian fair. Over the 30 years I have been out of the audio business nothing much has change that would get me interested enough to consider buying one although there are several newcomers on the market that make interesting products it is rare for me to purchase something from a small newbie that has yet to establish themselves in the market. Besides I am perfectly happy with the turntable I just purchased. It is right at the point of diminishing returns and does everything I need a turntable to do. The next turntable in line would be the Dohmann Helix 2, a substantially more expensive turntable.
I put my money where my mouth is. I could have easily purchased an SP10R.