Why has focal raised their prices so much on Sopra line


I was looking at the Sopra 2 ,thinking about buying it ,it is a very good speaker it has not changed 
in 5 years thst I can see ,but the price has increased $4,000. Thst sounds like gouging to me ,
from $15 k to $19 k  if thatis thecase  the Wilson Sophia2 is a better speaker for the same price 
as well as night and day better resale value .
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I am just speaking my piece ,if people don’t like it that’s on them .
I just personally wanted to see if the product was upgraded over the last 5 years, since it has not time to move on .
I am just going to buy the New Wilson Sabrina X it is loaded with 
excellent trickle down technology ,and overall a more cohesive loudspeaker. I have heard them both .the only reason I was considering the Sopra is because their resale value was not That good vs Wilson and Wilson don’t discount much if any ,that’s the only down side.

Classic,  The Me,Me,Aditude I am just speaking my piece ,if people don’t like it that’s on them .
I prefer Wilson speakers more than Focals for sound quality, looks and value for money.
That’s why I bought a used pair for 10,500 in a discontinued finish African Zebrawood