Speaker Cables? why all the hype for expensive speaker wire?


After listening to many speaker cables, I am listening to basic 14 Gauge, high purity copper speaker wire and find myself shaking my head.  Does this basic speaker wire sound better than cables many times the price?  I am really starting to ponder that question.  I think I am hearing things on my records I never heard before and better balance of sound.  What are your thoughts?
tzh21y
Same with wine tasting.  Personally I am not sure I can tell much beyond a $25 bottle of wine.  But audio I am a little bit better.
@mastering92 The audio shelf-system is the equivalent of a frozen TV dinner, and the wire that comes with it a plastic spork.

A good hi-fi is farm-fresh ingredients combined skillfully by a master chef. The ICs, SCs, and PCs could be many things, wine, sauces, nice crockery and cutlery, whatever.
mastering92,
You think a $500.00 rack system sounds great. Sorry if I don't trust your opinions on speaker wire... 
In case you didn't know, the Technics division of Panasonic makes some very pricey gear, but no, they wouldn't recommend pricier cable for a $500.00 toy system.
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