How is the decision made to produce a vinyl record on different

Marketing department generates ad copy. Production looks at ad copy sets pressing accordingly. I know what you're thinking. 45, one-side blank, remaster (digital or otherwise), same thing. 

I think the marketing theory is correct. I have some really marginal 200gram pressings. Most are great… some very disappointing.

It astounds me me that an "audiophile" LP and SACD label owner who has invested as much as has Chad Kassem (who started in business buying and selling original pressings of rare and/or out-of-print LP's) in advancing the state-of-the-art in LP production has his motives and integrity called into question by nobodies. Chad has single-handedly done more for the LP since anyone from back in the 1950's. If you don't know that, you (as the hillbilly said to Ned Beatty's character in Deliverance) don't know nuthin'.