I don’t have much sympathy for retailers. After all, your equipment depreciates 50% as soon as you leave the store.
Demos - To Charge a Fee or to Not Charge a Fee?
One common dealer complaint is that customers sometimes use them to audition equipment only to later purchase it elsewhere.
How much of that is true is not known but it must happen. Such is the nature of some folk.
Therefore, how about abandoning the time honoured practice of free demonstrations (also shared by the car industry) and start charging a fee?
Would $10 an hour be sufficient?
Surely, even in quiet part of a quiet day it must cost the dealer considerably more than that to provide the facilities and staff to facilitate a satisfactory demonstration.
I don't know how others may feel, but I'd be more than happy to pay for the service.
How much of that is true is not known but it must happen. Such is the nature of some folk.
Therefore, how about abandoning the time honoured practice of free demonstrations (also shared by the car industry) and start charging a fee?
Would $10 an hour be sufficient?
Surely, even in quiet part of a quiet day it must cost the dealer considerably more than that to provide the facilities and staff to facilitate a satisfactory demonstration.
I don't know how others may feel, but I'd be more than happy to pay for the service.
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- 68 posts total
This discussion seems pointless. Sure it may be nice if one can be compensated for their services all the time including carrying inventory to display products, but this ignores the fact that people are also driven to reduce costs to stretch their purchasing power. This is true even back to the days of bartering. Asking for fees to inspect inventory generally only works for exclusive high demand low supply products, otherwise the fees would drive customers away and limit exposure to new perspective customers which in our limited niche high-end audio can not afford to do. Sales is like fishing- nothing is guaranteed. I don’t have much sympathy for retailers. After all, your equipment depreciates 50% as soon as you leave the store.Retailers do not control product depreciation which is caused market supply and demand. |
+1@ p05129! |
That’s the chance you have to take I was a dealer for a number of years ,if you know how to help build system synergy with other products ,and and are competitive in $$ pricing then no need to loose the sale many dealers that loose the sale are cheap many times plain and simple you should get a minimum of 15-20% off the price especially if buying more then one item . I used to offer lay away also ,no refundable for 6 months to lock in sales , this way too ,you lock in a good price ,as well as the sale. |
- 68 posts total