@emergingsoul
Because they have minimal cash flow. Backlog is meaningless if no sales.cant pay employees.
No offense intended whatsoever, but your logic isn't making sense. Your original premise is you are uncomfortable paying a 50% deposit in advance of ordering an item. The only way to have a backlog of orders(sales) is if people like you and I have ordered gear AND paid the required deposit.
So, in this example, they DO have sales AND the cash to pay employees.