Conundria (a word I just made up, or an obscure Italian town). I think it comes down to "things you like and things you don't like". Reviews that say "this speaker is too revealing for crappy gear", although sounding reasonable, is weird to me and makes me think somebody is trying to make me spend money. Non musical speakers are the ones they use for PA announcements in airports, and a musical speaker is somebody lecturing you in a "sing song" voice. I'd like to be in on the conversation among the designers at the "non musical" speaker company..."So Bob, we have to increase the tonal glare and destroy the phase response curves in this speaker...that bassoon is just too damn life-like". Yamaha ns10s, which used to be in every pro studio in the known universe, absolutely SUCK. I hate those damn things...non musical GALORE, but somehow somebody made musical stuff happen through them...analytical? No...just BAD, and I still hate them. I also think a lot of music is non musical, but that's another story.