One big reason why brick and mortar high end audio dealers struggle.


I live in a major metropolitan area with several close by high end stores.  I never go in any of them.  A dealer just opened a new location 5 minutes from my house.  Major dealer with Magico, Constellation, McIntosh and many other serious brands.  I went by a couple weeks ago mid day on a Friday.  Door locked, nobody there.  I call today to make sure they are actually open for business.  Guy answers the phone and says that they were out on an install when I can by and that they are short staffed.  No problem, I understand.  But from that point on the guy takes a subtle but clearly defensive and pissy tone.  He states that they recommend setting up an appointment for customers to view their products.  Sure, and I recommend never going there.  Off my list.  Back to buying online.  Here's the issue.  So many of these high end dealers are only after the wealthy guy that comes in, spends less than an hour there and orders a complete home theater or 2 channel system and writes a check for $50k or more on the spot.  That's there customer base.  I get that it can be annoying to allow a bunch of lookers to come in and waste their time and not buy anything, but isn't it good for business to have more customer traffic?  If someone comes in, spends an hour there, listens to some amazing gear and then buys nothing, doesn't he tell his friends and family and coworkers about his great experience?  Isn't this word of mouth valuable?  These brick and mortar dealers almost universally are unwelcoming and unfriendly to people that want to come in and just look and listen and not buy.  Sorry, but the vast majority of potential customers are not going to spend 20 minutes by private appointment to order their new $100k system.  Why not encourage people to come and spend time with zero pressure to purchase.  I have purchased dozens of high end speakers and electronics over the many years I have enjoyed this hobby.  I might well buy from a dealer if they were actually nice, friendly, and encouraged hanging out and getting to know their gear.  But they don't.  I would never go to a high end store that required an appointment.  Because this creates a huge pressure situation for you to purchase that day.  I'm not ready to purchase on my first visit.  And neither are thousands of other potential customers.  If they can make a good living just catering to the wealthy one time buyers, then, ok, good for them.  Doesn't seem like they can though since so many have gone under.  Maybe it's time to try a different approach?  Step one, no commission sales people.  Step two, welcome people to listen and not buy anything.  Encourage it.  This will create positive word of mouth and significantly increase customer traffic and ultimately create more paying customers it would seem.  I don't get it.  Rant over. Please don't respond that you have an amazing dealer.  I'm sure they exist but they are the exception.  What I am describing is the typical customer experience.
jaxwired
I've been a pretty successful sales rep throughout a couple of careers- and I like commission. Wouldn't work for any other kind of pay. The worst thing to me? A schmk who knows the word 'commission' wants to talk to me about my money.
Do you have the nuts to talk to your Doctor about how he gets paid?
Ask him if he'll work for less? You don't. What do you think your lawyer works on? You don't ask them to work for nothing.
Don't worry about what I'm getting paid or how I'm getting paid- worry about not being a punk-a#s tire kicker, which an experienced pro will figure out pretty shortly.  
It's not anyone's job to entertain you on the Saturday afternoon that your wife has the kids on the faint hope that you might have the dough at some point to match all your high-end rhetoric. When you do get it, will you spend it with me because I was a really nice, patient guy with you? No. That's not what tire kickers or johns do.

i wish there was a high end audio salon within 2 hours of where i live. only in the big cities it seems. i've been there and been treated like dog$#!+ stuck on the heel of their fancy italian shoes, but i was assertive in terms of listening to their equipment with MY music. they basically treated me as an afterthought but it was a slow day for them so they tolerated me, and surprised the hell out of them when this rag-wearing hippie bought something off of them even if it was entry-level. they treated me a bit better after that. but they closed down before i could get to know them better. what a world. i miss that place. it made me feel like i was a classier person in there. 
The ONLY thing brick and mortar stores have to offer over the internet is service.
Well, they also offer the chance to listen to the products they sell. You cannot do that over the internet, unless you count a 30-day return policy. That can work pretty well for small components. It could be inconvenient if you had to return something as big and bulky as speakers.

Another thing many brick and mortar stores offer is a trade-in option, or consignment sales, in case you don't want to deal with selling it yourself.

I’ve gave up on our local brick and mortar store for reasons very similar to yours. I honestly tried many times thinking maybe they were having a bad day or they were short staffed and so on. But time and time again, I got the ’you’re wasting my time’ attitude or no service at all---not even a ’hello’ when I walked in. Another thing that annoyed me (but I tried to overlook) was that they kept the place untidy. Everything was dusty, the floors were old and clutter everywhere. But time and time again, I gave them the benefit of the doubt. My last visit was when I went in to look at some vinyl and got the ’attitude’ again and I’ve never gone back. I’ve traveled to northern VA and a couple of other places within 50-100 miles to purchase my components and got great service. My online source has been Music Direct and they are great to work with. If my local store goes out of business, no tears from me. Maybe someone with a little class and good business sense will buy them out.
Lot of grumpy old men on this thread?  The world of sales has changed in the last 20 years.  Thanks internet.  If someone wants to open a store, it's their business to succeed or fail.  They have the right to run it any way they choose and you have the right to reward them with your hard earned dollars or not.  Wonderful world that way.  Also, one person's idea of a great sales experience will not be the same as the next.  You want that prefect retail experience?  Risk your own money and open a store.  Sounds like many of you know exactly what it takes.  You' ll make a killing?  The rest, just chill out and listen to some music.