The human ear brain processing can differentiate between the initial primary sound and the reflected sounds so long as there is enough time between those sounds. Something that microphones are challenged to do. Which is not to say that microphones and the measurements they gather are not important. Just the opposite. The vast majority of manufacturers of time coherent loudspeakers recommend pulling their loudspeakers out from nearby walls for this very reason. Those time coherent loudspeakers that are meant to be placed in, on or near the wall are designed with an understanding of the unique predictability of the affects of this proximity that would not otherwise be available with all the differing variables of users placement and variables of users rooms, and compensation is built in accordingly.