As a McIntosh and PrimaLuna owner, there could be pros and cons to either depending on what you value as an owner.
MC240:
You know you like the sound paired with your Heresy's. Another 240 may (or may not..because mono) be more of a good thing.
McIntosh gear has a reliable support network, long term reliability, and holds its value. Also made in the USA, so yay!
PrimaLuna:
I own an Evo 300 Power amp and is about as maintenance free as you get in tube amplification.
Tube variety...you may get the warmth you seek with a new issue TungSol 7581a tube set, but overall, the new PL gear is pretty neutral compared with tube amps from the 60's. KT88s and KT150s sound fairly punchy and quick, and while the KT150s will net you a few bonus watts, it seems every other tube coming off the line is faulty in some way. Teething issues? Perhaps. Sh!t luck on my part? Probably.
Warranty: 3-year warranty if you register it. Also...made in China for what it's worth.
Out of curiosity, any reason the AudioClassics 9B isn't in the running at this price point? It's a VAC amp in a vintage Marantz suit.