Sounds like a big pile of BS to me too. The GAIA II made a huge difference under my GE Triton Refs,
The website of Critical Mass doesn’t look good to me too. The footers appear to come without threaded holes for speaker installations hence I’m not sure if they can be used for speakers.
Similarly the Isoacoustics Gaias work wonders on my Marten Dukes. As such, I’m now an advocate of proper isolation for both components and speakers. Read "proper", not BS.