Taking care of lacquer wood finishes

I have a pair of speakers with a high gloss lacquer wood finish. They look like they are in mint condition, until I shine a flashlight directly on it. Then you can see all the imperfections, little scratches, and swirl marks. I wiped a little area while shining the flashlight on it to see if a microfiber cloth would mark the wood, and it did. Is this normal? Are all high gloss lacquer wood finishes this easy to scratch? Do any of you do anything about it, or just leave it alone? I know on high gloss paint finishes you can use automotive supplies, but again this is a high gloss lacquer wood finish.