Whenever people resort to personal attacks I know I've just run over a sacred cow. Feelings just got hurt. I'm sorry, I don't really mean for that, but I do think that many times we are subject to something akin to an ascending scale in music. We hear it over and over again so we think we've reached some place a thousand octaves higher than where we started.
Yes, it is possible to make things more revealing, but no, most of the times when I read a reviewer using a similar phrase what they mean is that this piece of gear, usually speakers, have noticeable peaks and valleys. And so the cycle of reviews continues. Every piece of gear reviewed is better than the last, but only within it's price bracket.
Often, but not always, to my ears and experience gear is different, and rarely better and when you find truly better buy it and don't let go.