I've been running in the Ethos now. It's likely too early to give an accurate assessment of the cartridge, but here's what I noticed.
--Setup was a breeze. The body and the cantilever provide easy viewing for setup. They aren't obscured.
--Packaging was first rate. As good or better than the last few carts I bought--AudioTechnica ART9, Benz LPS, Kiseki Purpleheart.
--Sound is particularly big, bold and lively. Bass, midrange and treble are pretty equally distributed.
--I would like it to open up with a bit more air on top. I have only a few hours on it so we shall see.