I sold audio equipment in Retail, then Wholesale and Internationally for almost twenty years. Additionally, I played in a band and worked both full and part time in Radio and Recording Studios. It is no wonder I have countless bags, boxes and four large plastic tubs, full of wires, cords and connectors, representing varying degrees of technology and quality of construction to choose from, when hooking up my toys.
I have recently (over a period of three years) replaced all of the speaker wires, interconnects and power cords in my main 2 channel system, with new stock. All of those interconnects, shielded interconnects and speaker wires were purchased (on line) from the same manufacturer. All the new AC powercords are also from one (but a different) manufacturer. Included in those changes are several upgrades (from the same manufacturer) of interconnects and speaker wire from entry level to progressively higher end versions. Virtually every upgrade or change produced an improvement (of varying degree).
For what it is worth, sticking to one brand was not my original intention, it just worked out that way this time.
Happy For Now....