Bose did it’s research and created exactly what the consumer market wanted, a little loudspeaker that sounded like a big one.
@mijostyn I completely agree, but it doesn’t sound like a good speaker and people are being led to believe, through pure marketing, that it’s actually good hifi. That’s the problem, along with charging relatively high prices while using absurdly cheap components. It’s purely a marketing/lifestyle product company that falsely portrays itself as high-end audio that deceives general public into believing they’re buying audiophile-level products
And, just to educate the OP, ATC’s mid drivers cost about $750 each and probably weigh about 100x what the typical crap Bose driver weighs. Bose is a 4-letter word in high-end audio for a reason.