I agree with the poster who stated that what Bose does is introduce them to better sound which may be their springboard for actual hi-fi. It is what happened to me. Think about it. We make mass market out to be a bad thing when what it actually does is allow more people to be introduced to something better, not only in audio. If we were only able to have one or two versions of a product, we would never know any better. For many of us our journey might have started with a transistor radio. When I heard my uncles 901s for the first time I was over the moon. I had no other reference to judge them by. As long as someone is unable to hear better in person there will not be much need to improve on "the best". This is one of the downfalls of brick and mortars decline; it becomes harder and harder to hear anything different.
I’ve heard quite a few audiophile speakers that used expensive drivers in ways that...well, didn’t suit my taste. Quite a few speakers using Focal tweeters made me feel like that guy in the movie Seven Beauties who went to “better @@%%@!. Say what you want about Bose but a Bose speaker never made me want to leave the room.