@mrskeptic They do almost everything themselves and don’t have to worry about markup from distributors and then retailers so they can keep the prices low.
This does present something of a conundrum to posh retailers who have stuff on their shelves with bone crunching price tags that need to be sold - would they dare to stock Schiit even if they could? Customers may find that they prefer Schiit if they audition. Ouch.
Isn’t competition a beautiful thing?
Yes, Schiit have very experienced and highly reputable engineers on board. I suspect this may be a recent (last couple years or so) development. That Yggy thing I mentioned a few posts above was June 2018 - that was then, this is now.