Amir and Blind Testing


Let me start by saying I like watching Amir from ASR, so please let’s not get harsh or the thread will be deleted. Many times, Amir has noted that when we’re inserting a new component in our system, our brains go into (to paraphrase) “analytical mode” and we start hearing imaginary improvements. He has reiterated this many times, saying that when he switched to an expensive cable he heard improvements, but when he switched back to the cheap one, he also heard improvements because the brain switches from “music enjoyment mode” to “analytical mode.” Following this logic, which I agree with, wouldn’t blind testing, or any A/B testing be compromised because our brains are always in analytical mode and therefore feeding us inaccurate data? Seems to me you need to relax for a few hours at least and listen to a variety of music before your brain can accurately assess whether something is an actual improvement.  Perhaps A/B testing is a strawman argument, because the human brain is not a spectrum analyzer.  We are too affected by our biases to come up with any valid data.  Maybe. 

chayro

No, it's not placebo. A placebo effect is short lived, leaving a dead patient. Placebo effect is the lousiest of analogies to use. If someone still enjoys what they're hearing over the long run, it's because it sounds good to them and is the antithesis of the"placebo effect". In fact, it reinforces the view that long term listening is the deciding factor.

All the best,
Nonoise

I think we both know the  Placebo effect was merely a metaphor. This listener believes one device was sounding better than another when in fact it was the same device all along. 

Yes, kind of. Placebo is only used when there are two choices to make. Didn't mean to be a stickler, but I'm so tired of hearing that.

All the best,
Nonoise

@nonoise ,

Can you point to any scientific papers that validate your hypothesis?

I have a strange past time. I strive to make the perfect cola syrup (preferably diet, but that is whole different ball of wax). We all have our vices. One of the many amateurs posted a blind taste test he did, absolutely convinced Coke was his personal Gold Standard. It would be the obvious best to him out of about 12 if my memory serves.

Decades of drinking Coke, and he didn't pick it out of a lineup as best. His preference, when everything but taste was taken out of the equation was Pepsi. Even though he had been conditioned for Coke.

I am sure there is a similar wine story, but I choose not to learn too much about wine lest it remove the pleasure of a bottle of good plonk.

In my mind, my Pepsi story negates your audio listening hypothesis.