jafant - "There is something to be said about staying focused on One’s strong suit in Audio."
There was a turning point in the early 90s where we could have concentrated more on our home turf of high performance / accessibly priced stereo . . . or addressed the recording industry. Those options felt more right to me. Kathy managed the dealers and she was lobbied hard to address the emerging home theater market. We had introduced the SCS in 1990 which was a HT natural and Jim had always wanted to solve some of the inherent problems of subwoofers. Jim related strongly to bass as music's foundation.
He co-developed a class D bass amp with Birger Jorgensen at Vifa before Class D was much of a thing. That project consumed extensive time and resources that might have been spent on hi-fi projects. That custom amp powered Thiel’s first SW series subwoofers, which required him to troubleshoot and repair them due to lack of general knowledge in the field. The slippery slope.
Thiel’s further HT products worked OK in the marketplace, but they fundamentally changed how we approached our business. There was CEDIA and a host of new market considerations and different dealers. There was Chinese sourcing to meet market price expectations. There was simultaneous co-development of multiple products with differing specifications / tolerance requirements.
At the heart of the matter is that Thiel Audio existed primarily as a platform to enable Jim to design products; and more products provided more design challenges. So it worked, in that respect; but, on the other hand, there was less focused attention available for deep diving.
In hind-sight it’s interesting to me that various ’observers’ counseled us to ’stick to the knitting’. I agreed, and I withdrew. It comes down to what the lead man wants. Jim wanted to exercise his abilities producing innovative musical products that mattered. Diving deeper would have required a larger R&D team. And that was never in the cards.
