"World's Best Cables" vs Audioquest interconnects

I use World's Best Cables (WBC) for most things. You never specified what cable was purchased? They use several different pro audio brands for the cable and different brands for connectors. 

Anyway, all cables don't sound the same and WBC has many different styles. The cost is low enough that you could try another model to see if it is to your liking. 

My guess is that you have listened to your AQ cables for so long that any change would disturb or shock you. Leave it in for a week or two and see if you acclimate and find the new attributes interesting or not.

Good luck.

I went with Synergistic Research.  Jason Ressler at The Cable Company, is the most knowledgeable person I have ever talked to.  He needs to conduct Zoom Meeting to teach.  He knows speakers, amps, streamers, interconnects.  People at retail stores know a fraction of what he knows.

I have Audio Quest and Silver Streak cables and connectors, with which I am happy.  Once I am happy with the sound, I keep what is working.  Why run the risk of degrading what you are liking?  Especially when, at 70, I am dealing with high frequency hearing loss and tinnitus.  It would take a dramatic improvement for me to be able to tell a difference!

Why would two cables that measure very similarly have to be level matched when comparing the two, if cables don't make any difference you shouldn't have to level match.

Do all cables sound the same?  Uh no

Do measurements tell the whole story?  Nah

Are most cables a variation on a theme or at worst, new age snake oil?  Most, some more than others

Are there manufacturers who have been around since the beginning of the High End audio cable markets inception?  Why yes there are…specifically MIT and Transparent.  They were music lovers who wanted to improve the way audio signals were propagated from one component to another.  They used science and experimentation to improve signal transfer and increase their enjoyment of reproduced sound.  These cables do sound different, but most of all, they deliver cables that can allow anyones system to sound more realistic, more dynamic and full of life with superior low level detail, a richer more textured midrange and deeper, more well controlled and defined bottom end.

So is wire just wire?  Kinda, unless your using cables that are purposely designed to enhance the transmission of the delicate audio signal you might as well use coat hangers.