Here's a little on topic/off topic story.
Back in the late 70's the dealer "sound rooms" often used sliding glass patio doors to seal them off. Vendors were happy to provide stickers with their logos on them, which we proudly displayed on the outside of the glass.
One day, while inside the sound room, a customer was staring at the glass door from the inside with a very confused look on his face.
A little more time transpired, then he just couldn't hold back his comment:
"I've never heard of A-HA-MAY."
True story.