As a 25 year audiophile I can tell you measurements matter a lot but are just a stage gate for me. I am not interested in poor measuring speakers/equipment but that does not mean I like every good measuring speaker as not all things of value are measured. It has to measure well for me to bother hearing it.
for me it goes in this order
#1 flat frequency response within reason. Measurable
#2 even dispersion, wide or narrow as long as it is even. In a good room give me wide. Measurable
#3 tone,resonances. Does it sound natural? No weird cone breakup or crossover oddities, no crazy port noise, I prefer no secondary port rise at all. This all can be measured but takes a very skilled eye as these are way down in the graph details because of this I like to hear about listen impressions and they are important.
#4 dynamics, distortion can be measured but it is not the whole story. Adding square waves would help imo.
#5 soundstage, Room setup critical, dispersion at play here. Too many factors and I fall back to experience in listening