What do you consider the most when choosing a pair of speakers?

This is my in room response from Focal Trio 11be. I know it tells you nothing about what to expect in your room but by me knowing the anechoic measurements I knew I could achieve what I was looking for. I wish "hifi" speaker manufacturers would start posting some relevant info or pointing to where it can be found like Pro manufacturers. I give Focal credit they do a good job of posting meaningful stuff. 

Hmmmm, let me think.....how it sounds to my own ears? A good place to start, no?

Put the design and sound of your $25K speaker in a $5k package, then return.

Other than the enclosure being machined out of aluminum, it appears to present itself as every other speaker-"premium" or pedestrian level.

Measurements do the weeding, how it sounds to my ears is where I end , not start. 

@djones51 

Any speaker could be equalized to achieve a response like the one in that graph. What is your point?