The new dynamic in speaker pricing

If the customer base for your product has a mind-set that says, if it cost more, it must be better, then the question should be, why aren't there more million dollar speakers.

BTW, this is no more outrageous than thousand dollar DACs.  Hell, DACs period!

Cheers

I think one is always paying a hefty premium for "statement" design and esoteric materials with a "luxury" product, not necessarily better performance. As a subscriber to the FFF ("Form Follows Function") philosophy, I generally avoid such products.

When the function is audio reproduction, the visual aspect of the equipment, including design, fit and finish, and "unobtainium" materials may contribute nothing. Given the same level of performance, I will generally choose the less expensive product over the more expensive prettier one. However, if the more aesthetically appealing one is priced only marginally higher, I will sometimes pay a little more for that, but not so much an order of magnitude.

Its fun to spend big bucks on speakers.

For many, it's more fun to get the same performance level for small bucks.

It's like the guy on the street corner selling apples for one million dollars...he only has to sell one!