At the level of OMA speakers, the 'art' of the appearance of the unit means as much (if not more) than the performance of it.
They may sound terrific, but at that $ level they Must Look the Part doing so.
They would demand being in a space that makes them do so, as well as the driving elements. But those who can or feel the need for that can afford that, as well as whatever else scratches the itches felt for whatever rationale.
Must be nice....*G*