MoFi controversy


I see this hasn't been mentioned here yet, so I thought I'd put this out here.  Let me just say that I haven't yet joined the analog world, so I don't have a dog in this fight.

It was recently revealed that Mobile Fidelity Sound Labs one step LPs are being cut from digital masters (DSD) rather than being straight analog throughout the chain.

Here is one of the many Youtube videos that discusses it

 

To me, it seems that if MOFI is guilty of anything, it's "deception by omission."  That is, they were never open about the process and the use of digital in the chain. 

One thing to mention is that hardly anyone is criticizing the sound quality of these LPs, even after this revelation.  Me personally, I wouldn't spend over one hundred dollars for any recording regardless of the format.

 

ftran999

@atmasphere Thank you for the post.  I learned something today.

@sns I agree with you related to Mofi's "questionable" marketing where the expectation is established that their customers are going to incorrectly "connect the dots" and assume their analog product is "pure" analog.

I've developed a term I call "Factually Correct, Intellectually Dishonest Reporting", or "True Lies". Simply stated, if there is some factual information in a statement, the broad consensus is that the presenter is not technically "lying" even though information can be taken out if context, other relevant information excluded, or quote "others" statements as fact without verifying the information to be true or false.  Political pundits are masters at this.  It's called "propaganda."

In Mofi's case, their statements are, in fact, "True Lies" in that they omitted relevant information that should have provided "informed consent" to their customers.   Such as: "These are hybrid recordings". This is covertly manipulative and, yes, intellectually dishonest.

English is not my first language so it is possible that I may not be the best to examine, review, and evaluate the topic under discussion here but I see nothing at all misleading, deceptive, or dishonest in Mobile Fidelity’s advertising, marketing, or packaging it looks to me like some people here like to play "judge jury and executioner" all at once and they are doing a fine job of it!

 

i cant figure out the  crux of this here: did mofi keep it a secret? did they release digitally done (editing, mastering, whatever, processing) records they claimed were analog? 

Good luck finding any vinyl (from the last 10? 15? years) that wasn't pressed from an original digital master. I'm sure someone, somewhere, is still using tape but they would be the rare exception proving the rule.

 

several prints of the tonal poet are analog master and are shown on the back cover or inside as almost all the houses that print vinyls report whether the master is analog or digital.

@clearthink I agree that my comments were a bit heavy-handed.  Probably about 6db too loud.  I'm just a believer in authenticity. Mofi is right on the edge of not respecting the wants and needs of its customers.