Anyway, it seems like one of their advantages is process, apart from custom made Tim de Paravicini analog paths (probably preamps, amps and modifications to the lathe?). They are able to cut an acetate, have it plated and pressed and listen to it, as one would a regular LP.
@whart FWIW dept.: the correct term is 'lacquer'. Acetate is the paper material used in early reel to reel tape, as opposed to polyester. It breaks easily but does not stretch and sheds far less that polyester tape. So if you work with such a tape for a remastering project, it typically won't need baking.