What you’re describing is a product of turntable not being perfectly level, antiskate is not properly set and VTF isn’t right.
First and foremost, make sure the table is level - remove the cover, use adjustable feet or coins under the feet and check that it’s perfectly level using a bubble level. Only then set antiskate and VTF (use digital stylus force gauge for VTF). Check it all and test it. Play your records without the cover on the turntable. The cover is there to keep the dust away and not for using when playing records.
Second - the black lacquer finish is susceptible to scratches. Use soft microfiber cloth to keep it clean but there’s no way around it, you’ll get swirl marks and light scratches. I wouldn’t worry about it too much.
Get the set up right.