Rant against the industry with hopes for discussion on positive change


As a 20 year hobbyist who has worked around the industry and made tons of contacts I really worry about the future of this hobby. 
 

For the last 30 years the industry has catered to an aging  clientele which I can tell you as a used gear guy a large percentage of my inventory comes from audiophiles who have passed away and at 38 i rarely meet people my age or near who are hobbyists. 
 

The industry is about the shadiest mainstream industry that has fought standards tooth and nail which is why amp and speaker ratings are all over the place confusing and discouraging the casual consumer. 
 

Millenials and Gen Z have spoken loudly that they won’t support shady business practices however market trends show that like audiophiles they bought a cheap Bluetooth speaker, than eventually a better and eventually a nice one. They want a option that is currently really only available from Devialet and a couple other manufactures. 
 

Also sales people use the technique that “you don’t know how to listen to music, you need to sit motionless in one spot” music reproduction needs to adapt to modern life where people are living smaller spaces with far more media options than ever before. 
 

As a guy on the border of Gen X and millennial I’ve built 4 rigs for friends over the years because I always get the response of “I can’t give up a whole wall, that’s insane” 

 

I would really like to see a company make a 12” and 15” Tannoy gold tv stand with volume control, bass, treble and loudness knobs as well as USB charging with an outlet strip on the back and a shelf for a PS5 or Xbox… that way they get big clean sound for example

 

What are y’all’s thoughts on ways the industry can still thrive and meet the new demands of consumers while getting good music to more people? Without a new influx I don’t see how the majority of brands and brick and mortars and stay on business due to a decline in clientele

128x128systembuilder

The industry - like most - is international.  So it’s not US companies dependent on a U.S. market.  Maybe $1 of every $6 is spent in the US.

‘The quality of sound across all media has been steadily increasing with technology.  That will continue.  Cassettes are gone for good.

How people spend their leisure time is constantly evolving.  Otherwise we’d be stuck on fox hunting and checkers.  

How we spend our money is also evolving.  A 2016 survey found that 72% of millennials prefer spending their money on activities rather than items.  

 

Seems to me like the main reason is how much disposable money you've got and what your priorities are. When I was in my 20's and 30's, I was quite happy to 'make do' with the sound system I had, and concerned myself purely with the music itself.  

A good indicator for me is I have yet to see a pair of speakers in a room after being sent 3 listings per day of homes on the market in my home.  I also rarely if ever see people who have surround speakers where their entertainment centers are located. How can people watch a movie their their TV speakers.  They don't realize how a good sound systems adds and new element of entertainment.  Maybe people look at music as noise.  No wonder this hobby is in trouble.  Why aren't audio companies advertising on TV to grow their business?

Maybe I can offer some items of interest here.

Back in "the day" we were unacknowledged technology enthusiasts. It just wasn’t called "technology" back then. We were the original "early adopters" anxious to gobble up the newest and greatest "technology" of the day. And, we were on top of our game. We knew that a tape running at 7 1/2 inches per second sounded better than 3 3/4. That an elliptical stylus tracked better than a conical one. And, a 15" woofer (all things being equal) made more bass than a 12" woofer. The "cool factor" was thru the roof with our open reels spinning, meters pulsating, and stylus gently dropping to an album. We were smart then, too. We wrapped our intellectual selves around this environment, and due to the lack of complexity of the gear, we had a little headroom (pun intended) leftover to focus on other things -- like drilling down deep into the music. It was a simpler time, and we were the enablers of a new industry that took off like a rocket ship.

It was a simpler time for musicians, too. Young people got together in their garages and played music for hours at a time, They were original, inventive, poetic, and mastered their craft at a very early age. Literally, hundreds of not just good, but GREAT bands came from this era. And, we were the lucky one’s who reaped the musical rewards of their talent.

Today, there’s a lot more going on with young(er) people. So much, in fact, that there appears to be an invisible internal clock that goes off where they impulsively hit a button on the escape pod to abruptly exit the task they are currently involved in. In the book Better Off: Flipping the Switch on Technology. the author spent 18 months off the grid living with the Amish as a research project for his class at MIT. Among his life lessons was an elevated appreciation of American history after spending months living life very similar to what the founding fathers would have experienced at the time. But, most notable was the agony he experienced when picking beans for hours when he arrived. He couldn’t understand how his fellow bean pickers could laugh, carry on conversations and generally have a good time when picking beans. As time went on, he became more receptive to the tedious labor and found himself laughing and enjoying life with them. Pushing someone to stay with a task well past their comfort level by setting up a disciplined training regimen is lacking in life lessons of today. We don’t have spend hours in a bean field, but a gradient with a simple task might be a good start.

We can’t hook up a digital bitstream to our brains and connect the joy of our experiences to young people. The glorious, impactful, and emotional musical experiences we enjoyed at their age are ours. Not theirs. The "cool factor" of our gear isn’t going to resonant with those commitment to sonic realism is a no-to-low priority.

But, what we can do is provide high quality music in whatever form factor works for them and let them decide their own level of engagement.

You guys do a great job of communicating this to others. Keep it up.

There is not an industry on the face of the earth that is not full of shady companies. The only difference is that this industry is not federal regulated and you better pray to God that it never is. Federal regulations amount to taxes and corporate extortion cost that manufactures must pass on to the customer. We already have speaker wire for over 100k. Now imagine if that was regulated and had to pass through 5 years of testing to pay off ever member of congress to get the stamp. We would be pushing $1,000,000 speaker wire! Point is do your research to find a good company, let the industry evolve and go where it will. Then and most important enjoy the music!