Why not?


I have always wondered why if better cables produce better sound, as appears to be the consensus, I am not aware of any manufacturer that provides an aftermarket quality power cable with their product. If I am wrong please tell me. There may be instances I am not familiar with.

Wouldn't they be in the best position to test or design the optimum cable for their component? Wouldn't it be a great marketing angle to say to the customer does not need to worry or fret about selecting this expensive accessory.

"We know these cables show off our component to best effect and there is not question of listener bias or self interested market hype. We offer you the best cable to use with our components." 

They could make it optional if they wanted to remain price competitive. This same thinking applies to interconnects, especially with manufacturers who make multiple interconnected components. I pose these questions in all sincerity, not particularly wishing to stir the cable controversy pot. But because it is precisely the absence of this practice that most makes me doubt the objective superiority of the whole cable enterprise.

Mostly I would like to know if I am wrong and there are some examples of manufacturers who either include, offer or recommend specific power, interconnect and speaker cable for their products. Thanks community members for offering a place to ask this question that keeps gnawing at me.

Ag insider logo xs@2xbruce19

What's this "consensus" I keep reading about? Maybe here, but there are many, many other people who know that power cables produce no difference in the sound of your audio system. 

Why? Also, in the OP’s way of thinking, why stop at power cords? How about the interconnects, speaker, usb, Ethernet, and any other type of cable that might be connected to this device? Now you see the problem. Any of these cables can have a small to large impact on the sq of the system, so let the buyer decide with their own ears what sounds best 

What's this "consensus" I keep reading about? Maybe here, but there are many, many other people who know think that power cables produce no difference in the sound of your audio system. 

There, I fixed that for you.

All the best,
Nonoise

Naim Audio offers both optional power cord upgrades, as well as interconnect upgrades.

+1 @mrskeptic 

Oh but they spent over 1000 dollars on that power cord so it must've improved the sound of their amplifier. Yeah....