I agree @pinthrift that the Cable Company is good way to demo different cables. But it is not free or even cheap, and of course the incentive is to pick one of the ?few that you demo and use your rental credits. I did this and ended up picking Audience Au24SX and loved it. Then my dealer, while delivering my YG speakers pulled out a pair of KS Elation speaker cables. Time to start all over. It was educational. Sometimes feeling bright and tingly was just an absence of great midrange and upper end bass.; Meat on the bone. Anyway, lots of great cables, I like all good copper, no silver for me. I think especially true for resolving SS gear (copper). I would take any dealer up on demoing their cables.. I am scared to try the Nordost good stuff...I might like it!