The only way high-end cable manufacturers can continue to be in business is to employ people, whoever they are, to mix together all kinds of strands and insulators until they create a new sound that is appealing that may be marketable. And it continues. Without a new product every year they will have a diminished market because interest also diminishes unless the product line continues to change.
These people with a lot of money to spend are smart people and yet they continue to buy these very very expensive cables. Why is that? They must know it’s not the greatest and smartest thing to do.
I’m all for quality cables but the buyers need to be more careful so as not to escalate a problem that only serves to divert money away from more meaningful endeavors within the audio world.