Donc55, It is interesting to observe the bewildering array of reactions to the 3.7's. I have done nothing special in my 15x19x8 listening room. Maybe I just got lucky. On the other hand, when I auditioned the 3.7's before purchase, the room was a completely different room. Larger, with the Maggies along the long wall instead of the short wall. The salon had gone to a great deal of trouble in setting up the room. Of course they sounded good in that room. But other speakers, not so much. Including the highly regarded Aerial 7T's, which certainly go much deeper than the Maggies. In my humble opinion, the 3.7's are better than the 3.6's by a wide margin. More musical, certainly more coherent. The crossovers in the .6 series speakers could sound pretty awful sometimes especially with french horns and female voices. Ice picks in the ear drums bad. Sorry man, its not hype. I've been living with Maggies for 23 years. The 3.7's are the best Maggies I have heard without going into the tympanis or 20.'s. I never heard the IIIa's or 2.6R's, but I certainly know the 3.5's, 3.6's and 1.6's. The 3.7's are better than the 3.6's to my ears.