the assumption that there is a fundamentally rational, measurable basis for emotional responses to an experience (like listening to music) is flawed.
Scientists study human preferences all the time. Social and cognitive sciences for instance. General trends in preferences really can be quantified.
That doesn't mean anyone has to personally care, of course.
the act of measuring gear is not a threat or a problem for anybody.
It shouldn't be. But in a certain audiophile paradigm - My Ears Do Not Lie! - people do feel threatened and triggered if someone else appeals to measurements to adjudicate their claims. The irony is that it is so often claimed it's the "objectivists" who are the dogmatists, when it's often the Golden Ears who are most unmoving and vitriolic in their beliefs. As quite a few posts in this thread attest.
where i disagree is when people insist that i shouldn't trust my senses when i am determining whether a piece of equipment is good for my system. reviewers with a subjective bent don't bother me at all, for the same reason - seems blandly obvious that what sounds good in john darko's room might sound like junk in mine. how do i figure it out? i buy the thing and return (or sell it) if it sucks!
I think we always need to keep in mind specific claims about gear. Speakers, for instance, I think Amir would see "good measurements" - as determined by all sorts of research about what tends to sound good to a majority of people - is just good knowledge to have, and a good starting point. It doesn't say a speaker will absolutely work for you in your room, but if you have the measurements and you know the character/size of your room and where you'll be placing the speakers, the measurements can indicate what type of problems you might encounter...or not.
A "well designed" speaker will tend to be easier to sit in more rooms than one that is less "well designed" and could be more finicky. It's not Absolute Knowledge of course, but it's up to any individual what to do with it. Some ASR members have a good enough grasp of the measurements and their room to be confident in buying based on measurements...and they have successfully done so. Other audiophiles may be less knowledgeable or experienced understanding the technical stuff, or even if they do understand it, may still feel they always want to audition a speaker first. (I'm in that camp). So there is no "dogma" being enforced about this. It's just offering knowledge for those who can or want to use it.
Then there are all the dubious claims in the audiophile world - e.g. expensive USB cables, switchers and on and on. In this case the debate isn't so much about "choice" as to "whether the device actually does what it's claimed to do."
Of course the Golden Ear approach is to just listen and decide for yourself. Nobody is putting a stop to that. But for those who want more reliable information - the type of tests and measurements Amir provides is often very enlightening, and helps many people make advised decisions as to where to spend their money.
So a Golden Ear may say "I'm happy I spent $2,000 on my new USB cable, because I think it made a difference" whereas I and many others will look to the plausibility of such claims, as explained by experts. I find the evidence Amir provides in many of his reviews - the combination of technical theory with the tests in support of the conclusions - to be much more cogent than audiophile anecdotes, especially when it comes to the tweakier side of the hobby.
YMMV...