Everything matter in the audio chain. Tests prove it!

Thanks @jerryg123 

Interesting read and I just signed up for their newsletter. 

Yawn. 🙄 News, no. Perhaps in the 70's...

See ieLogical CableSnakeOil for some of the reasons why.

Duh. My ears have proven "Everything matter in the audio chain" since I started stereo.  Including power and environment.

All those charts and graphs and my ears still has the last Hear Say,

The room and listening environment have more influence in the sound than cables ever will. You can't fix poor acoustics and/or poor speaker placement with band aids.

Their measurements seem to be done at 11,0dBu level, which corresponds to 989mW on a 8-ohm speaker. Although the graphs are very dynamic-looking, they will fit into a leeway of 0.2dBu, which corresponds to about 40mW on the 8-ohm speaker.

Will that be audible? The author claims it will.