Cables for low power amps and Horns?

I would be interested in peoples views. You occasionally see manufacturers producing cables, say specifically for tube amps. I have thought cables are either well made and designed or not, have synergy to ones components or not.

Do other people think there can be any substance to making cables for particular types of components, or is it just a marketing gimic?

.... the sound of my Audioquest Sky is salubrious, exquisite, stunning, glorious and dazzling and the sound of the XLO Unlimited is superlative, smashing, magnificent, superb and impeccable...

I recommend the first generation of wire world eclipse speaker cables. I have consistently preferred the sound of my eclipse cables to all others I've tried. This includes Auditorium 23.

When I rewired my Lowther DX4 Medallion II with DNM Precision wire I nearly fell out of my chair. Excellent wire and not at all expensive. Don't let the low cost fool you. These wires brought the sound quality to a whole new level. Clarity, pace, attack, everyting across the board improved.

DNM solidcore cables are surprisingly good. The sound the same as some very highend SC but for real world money.